Coffee Davidoff sits at the luxury end of the instant aisle in India — a Swiss-licensed, 100% Arabica brand that usually costs around ₹700 to ₹950 for a 100g jar. Bevzilla and Highbrew sit lower and brighter: affordable, flavoured Arabica instant coffees built for quick hot and cold cups, typically around ₹150 to ₹350 a pack. This guide compares all three honestly so you can pick by taste, budget and how you actually brew.
None of these is "better" in the abstract. They solve different jobs. Davidoff is for a clean, strong, unflavoured premium cup. Bevzilla and Highbrew are for flavoured, easy, anytime coffee — hazelnut, vanilla, butterscotch — without grinding or equipment. Below we break down the line-ups, the flavour, and the real Indian retail context.
Coffee Davidoff: the Swiss premium benchmark
The first thing to know about coffee Davidoff is that it is a genuine premium instant, not just a marketing label. The Zino Davidoff name began as a Geneva tobacco house in 1911; the coffee line launched in 1980 and is sold under licence from Zino Davidoff S.A. of Switzerland, with the coffee itself manufactured by the German roaster Tchibo. Every blend is 100% Arabica. In India you will usually find three core jars, commonly 100g, sold on Amazon, Flipkart, Blinkit and premium grocers.
The Davidoff range in India
- Rich Aroma — the everyday flagship. Medium-bodied, smooth, rounded, with a pleasant acidity. Davidoff rates it around intensity 10 on its 1–12 scale. The easiest jar to like and the most commonly stocked.
- Fine Aroma — the lighter, milder option, built from Central and South American Arabica. Gentler acidity, less punch — good if you take coffee black and prefer it delicate.
- Espresso 57 — the dark, intense one, sitting near intensity 11 with a 12/12 roast. The "57" refers to the roast profile: a long roasting time balanced against a high temperature. Dark, slightly chocolatey, the closest instant feel to a real espresso shot.
Davidoff also sells a "Crema Intense" jar and "Origins" single-region variants abroad; availability of those in India is patchy, so treat Rich Aroma, Fine Aroma and Espresso 57 as the dependable trio here. Expect roughly ₹700–₹950 per 100g jar, with MRP often near ₹949 and quick-commerce discounts sometimes bringing it under ₹800.
Bevzilla coffee: flavoured Arabica, made for cold brews
Bevzilla coffee is an Indian instant-coffee brand that took the opposite route to Davidoff. Instead of one premium unflavoured cup, it leans into flavour and convenience. The coffee is 100% Arabica, marketed as vegan and free of added sugar, additives and preservatives. It dissolves in hot or cold water, which is why it sells heavily for iced coffee and quick desk cups.
The Bevzilla flavours
The core line is four flavours, sold as jars (commonly 75g and 200g) and as multi-flavour sachet boxes:
- Turkish Hazelnut — the bestseller; nutty and rounded.
- French Vanilla — soft, dessert-like, mild.
- English Butterscotch — sweet-toned and creamy.
- Colombian Gold — the plain, strong, unflavoured "classic" option for purists.
Pricing is approachable: roughly ₹150–₹350 depending on size, with assorted sachet packs often around ₹90–₹250. Sold on the brand's own site, Flipkart, JioMart, Blinkit and Amazon. The sachet boxes are a smart, low-risk way to taste all four before committing to a full jar.
Highbrew coffee: the affordable flavoured alternative
Highbrew coffee belongs to the same value, flavoured-instant bracket as Bevzilla — affordable Arabica instant powders aimed at quick hot-and-cold cups and the same hazelnut/vanilla/butterscotch/classic flavour wheel that Indian instant buyers now expect. If you like the Bevzilla idea but want to compare a second option at a similar price, this is the natural cross-shop.
One accuracy note worth flagging: "High Brew Coffee" is also a separate US ready-to-drink canned cold-brew brand that is not sold through mainstream Indian retail. When you shop in India, you are looking at flavoured-instant Highbrew, not the American canned product — check the format (jar or sachet powder, not a can) so you buy the right thing.
Davidoff vs Bevzilla vs Highbrew at a glance
| Factor | Davidoff | Bevzilla | Highbrew |
|---|---|---|---|
| Positioning | Swiss-licensed premium instant | Indian flavoured instant | Affordable flavoured instant |
| Beans | 100% Arabica | 100% Arabica | 100% Arabica |
| Best for | Strong, clean, unflavoured cup | Flavoured hot & cold coffee | Budget flavoured cups |
| Flavours | Unflavoured (3 intensities) | Hazelnut, vanilla, butterscotch, classic | Hazelnut, vanilla, butterscotch, classic |
| Typical pack | 100g jar | 75g / 200g jar, sachet box | Jar / sachet powder |
| Typical price (approx) | ₹700–₹950 | ₹150–₹350 | ₹150–₹350 |
| Where sold | Amazon, Flipkart, Blinkit, premium grocers | Own site, Flipkart, JioMart, Blinkit, Amazon | Own site, online marketplaces |
Prices are indicative MRP/street ranges that shift with pack size and discounts — always check the listing on the day.
What actually changes the taste
When buyers say one instant "tastes better", three real variables are usually at play, and it helps to know them before you spend:
- Bean species. All three brands here are 100% Arabica, which is smoother and less harsh than the Robusta used in many cheaper mass-market jars. That is why even the budget options taste rounder than a typical low-cost instant.
- Roast level. A darker roast (think Davidoff Espresso 57) reads as bolder, more bitter and chocolatey; a lighter roast (Fine Aroma) reads as gentler and more acidic. Roast moves the cup far more than the brand name does.
- Added flavour and form. Bevzilla and Highbrew carry hazelnut, vanilla and butterscotch notes baked into the powder, plus a free-flowing texture that dissolves in cold water. Davidoff stays unflavoured, so what you taste is purely the coffee.
In short: pick Davidoff when you want the bean and roast to do the talking, and pick the flavoured pair when you want sweetness and convenience built in.
How to choose the right one
Pick Davidoff if…
You drink coffee black or with just a splash of milk, you want strength and a clean roast character, and you do not want sweetness or added flavour. Espresso 57 for dark and intense, Rich Aroma for an easy daily cup, Fine Aroma if you like it light. You are paying for genuine 100% Arabica and a consistent, grown-up cup — and the price reflects it.
Pick Bevzilla or Highbrew if…
You want flavoured coffee, iced drinks, or an easy crowd-pleaser at a fraction of the cost. Both dissolve hot or cold, both run a similar flavour range, and both are kind to a monthly budget. Start with a sachet or assorted pack, find your flavour, then buy the jar. If you are torn between the two, buy the smallest pack of each and let your own palate decide — at these prices it is a cheap experiment.
Quick rule of thumb: instant powder is for speed and flavour; if you want café-grade body and crema, you have moved past instant and into beans and a machine.
How to brew premium instant well
Good instant still rewards a little care. A few habits get a noticeably better cup out of any of these jars:
- Bloom the powder. Add one to two teaspoons to your cup, then a splash of just-off-the-boil water (not fully boiling — around 90–95°C) and stir into a smooth paste before topping up. This avoids a bitter, scorched edge.
- Dial the dose. Davidoff is strong, so start with one level teaspoon per cup; the flavoured powders often taste best slightly heavier. Adjust to your milk and sugar.
- For cold coffee, dissolve Bevzilla or Highbrew in a little warm water first, then pour over ice and cold milk. They are formulated to dissolve cold, but a small warm base stops any graininess.
- Store it dry. Keep the jar sealed and away from steam and sunlight. Instant is moisture-sensitive; a damp spoon shortens its life and clumps the powder.
None of this turns instant into espresso — but it is the difference between a flat cup and a genuinely enjoyable one from the same jar.
When instant isn't enough: beans, grinders and machines
Premium instant is excellent for convenience, but it is still instant. If you find yourself chasing real crema, a fuller body or barista-style milk drinks, the upgrade path is fresh beans plus the right equipment. Understanding the basics first helps — our explainer on ground coffee vs beans vs powder sorts out what each format actually delivers, and the coffee grinder buying guide for India covers the single most impactful upgrade for fresh coffee.
For the brew itself, a home espresso machine gets you true shots and milk texture, while coffee makers suit filter and bulk brewing. Running an office or outlet instead? A tea & coffee vending machine serves consistent cups all day without a barista — see our guide to the best vending machine for office for sizing and serviceability.
Where these brands fit in the bigger picture
Davidoff, Bevzilla and Highbrew are three points on one map. For the full landscape — Indian roasters, mass instant, and specialty — see our roundup of the best coffee brands in India and, if you are deciding between premium instant and mainstream jars, our instant coffee buying guide. Curious about hazelnut, vanilla and chicory styles specifically? The flavoured coffee guide goes deeper on what each flavour actually tastes like.
Whichever brand wins your shelf, the cup is only as good as how you brew it. The Tea & Coffee Co. helps homes, offices and outlets across India set up the right machines, beans and refills to brew premium coffee and tea consistently, every day. Tell us your space and volume and we will recommend a setup that fits.